People use the internet to look for businesses, products, and services. You should keep your website attractive as it is the first impression you give to your customers.
If they found you through a search engine or a link, your website will be their initial point of contact with you. They will visit your website before speaking with your personnel. You want that initial impression to be a positive one.
What defines a good or bad website design? Our first instinct is to assess the "look" or "feel" of the website. Colors, photos, typefaces, and forays into layout and design are all possible. Effective web design goes far beyond these aspects.
An effective website is defined by its design, user experience, and how your company uses it as a resource.
In the digital age, your website must have a solid conversion strategy.
Other characteristics that distinguish a good website from a bad one are:
Graphics: Half of the people believe that the most important factor in determining a company's credibility is its website graphics. Your website's design says a lot more about your company than you assume.
As previously stated, a website is your first impression, and graphics are your visual voice. People will have negative opinions about your company if your website is messy, disorganized, or outdated.
The visual component is the foundation of successful website design. If you can make an impression on your website visitors, it will be easier to convert that visitor into a prospective lead or sale.
Examples of bad websites that annoy the visitors
Backdrop music: Adding background music to your website was once popular. Visitors found it aggravating. It obstructs a user's browsing experience. Don't do it.
Excessive use of colors and fonts: Don't overwhelm your visitors with too many colors and fonts, giving them a headache.
Say no to clutter pages: Cluttered pages do not only look ugly; they are confusing as well as difficult to navigate. If you do too much of this, people will leave your website.
Long text and content: People expect quick responses; they don't have time to scroll through long paragraphs to get what they're looking for.
Inferior quality images: Pixelated (low resolution) images will make any website appear cheap and unprofessional.
Examples of Good Websites that Delight Visitors
White Space: When designing a website, use white space to your advantage. It will help you to divide your content into manageable sections. Effective spacing can also aid in highlighting crucial segments and text.
Stable design: This refers to everything: spacing, fonts, colors, etc. Maintain a consistent design theme throughout your website.
Innovative design: It's difficult to limit creativity, but it's occasionally necessary. If you want large pictures or colorful sections on your page, you must balance them out with white space.
High-quality images: Nothing irritates a visitor more than poorly structured, low-resolution images. If you have a lot of images on your page, make sure they are the right size so they display properly.
Aside from that, there are numerous more aspects to consider:
Good Website
Responsive: A responsive website is unavoidable. Most of your website's users like to see your site on a mobile device. You must ensure that your website adapts to different screen sizes. Organize all content according to the website's goal.
A call to action: One of the primary aims of a website is to encourage users to take action. It means your call to action must be placed throughout your website. A call to action will appear on both the initial and last page of your website. If there is no clear call to action, your visitors will not know what to do next.
Bad Website
Improper navigation: Navigation bars and menus are the important features that decide whether a website is useful to its viewers. Bad navigation will leave members unsure of what to do next, making browsing unpleasant for your visitors.
The absence of contrast: a webpage with little or no contrast is monotonous. The contrast between all your site's features provides emphasis and character. To create a well-balanced website, think about variations in sizes and shapes, textures, colors, and image types.
Summary
Your website is a resource. Make that tool of high quality from the beginning. Then use it and look after it.
Gbusiness provides a website builder with 1000+ templates that are appropriate for your business. We created the templates with all the aforementioned elements in mind.
